South Korean media TheLec reported today that multiple industry executives revealed that Apple has confirmed that it will release the “Lite” version (unnamed) of AirPods Pro, which does not support active noise reduction and is expected to be sold at a lower price. In this way, Apple plans to further expand the market share of wireless headphones.
Apple believes that there are more potential headset users who need the shape and design of AirPods Pro, but not those who just need noise reduction. The headset will undergo quality verification within this year and will start production next year.
Due to the hot sales of AirPods Pro, Apple has further expanded its market share. At present, Apple’s market share is less than 29% and still ranks first in the market.